Monday, July 27, 2009

Messenger to launch Sports Network site

By Nick Brockman, Messenger Sports Reporter nbrockman@the-messenger.com
Published: Sunday, July 26, 2009 9:20 AM CDT
The Messenger will soon launch a new tool that will allow local youth and adult sports leagues to submit and publish their own results, statistics and photos online in Hopkins County's most-visited news Web site.

In partnership with CommunitySportsDesk, The Messenger created the Messenger Sports Network to expand coverage of local youth and adult teams associated with such organizations as the ABA, YAA and YMCA, as well as others.

"The new Messenger Sports Network will provide us an opportunity to reach and better serve a broader segment of sports fans in the Hopkins County area," Messenger publisher Rick Welch said. "It's an invaluable and professional tool that will positively highlight our community sports."

Submitting information is free for all interested leagues and individuals.

The Messenger provided CommunitySportsDesk with contact information for local organizations.

Leagues can benefit financially from using the service. Twenty percent of the revenue generated by advertisements sold by The Messenger for the Web site will be returned to the respective leagues.

Once launched, a link will be available at www.the-messenger.com and information can be submitted any time by coaches, players, fans or family. Each league or sport will have its individual page with standings, stats and photos.
One organization that has already expressed interest using The Messenger's new feature is the Hopkins County Family YMCA.

"I definitely think we'll use it, hopefully starting with our fall activities, which will be soccer and football and we have a fall/winter swim team," sports and marketing director Kelly Forbes said.

Although the YMCA holds non-competitive leagues, Forbes said individual stats would be posted.

Representatives from CommunitySportsDesk will teach and assist individuals how to submit information to be published on the Web site, which will utilize a user name and password. Results can be submitted from any where there is Internet access.

Forbes said the idea of controlling the timeliness and the posted information while creating exposure for the YMCA's programs drew the organization to the Messenger Sports Network.

In addition to posting information on the Web site, Welch said he plans to publish the results in The Messenger. The tool will allow The Messenger to disseminate results instantly online and provide leagues with an opportunity to share their success with the community.

"Between our staff's coverage and the information teams will submit to the Messenger Sports Network, The Messenger will continue its long-standing tradition of providing the most comprehensive sports coverage available in Hopkins County," Welch said.

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